Cassius Wellington
art | travel | lifestyle
blog
Mariestad, Sweden
est. 2011
Cassius Wellington
This blog was originally created for sharing my experiences as a pet concierge in Durham, NC. However, it slowly evolved into a platform that focuses on pet art, travel and products. As a dog owner for over 40 years (I basically came home from the hospital to a Doberman Pinscher named Coco and have had a dog ever since that time except for 4 years between Cody – my dalmation of 9 years - and Cassius my very first yorkie and small dog). I thoroughly enjoy a dog lifestyle! And believe that they bring so much love, joy and happiness but also many health benefits. The design aesthetic for this blog incorporates a color palette inspired by my favorite breeds, both nature + city living and with a touch a luxe. Even though this is a passion project I think it would be great to reconnect with the pet industry so I treat this blog as if it is an ideal client!
categories
must love dogs + passion project
brand inspo
photo credit/source: 1. audry hepburn + yorkie, 1963 (by photographer cecil beaton) - 2. faux fur dog beds from restoration hardware - 3. skack buger dog biscuits (via taa pr) - 4. pablo picasso + dalmation, ca. 1955 (by photographer edward quinn) - 5. dog tent designed by hello pets scandinavia - 6. andy warhol + great dane, 1972 (by photographer gianfranco)
creative direction
brand identity
logo
blog design
content
social media (insta + twitter on a very part time basis)
tagline
a rescue pup from pittsburgh now living a pampered life in sweden
blog design
wordpress platform
home page mock up
